Bachelor of Business Administration

This is structured across three academic levels (Level 4, Level 5, and Level 6), covering a total of 360 credits.

Level 4 (Year 1)

In Semester I,

Students follow five core modules:

• BBA11001 – English Proficiency Essentials: Mastering Communication (non-credit compulsory module)
• BBA11202 – Mastering Financial Fluency: Foundation of Accounting (20 credits)
• BBA21202 – Quantitative Methods for Business (20 credits)
• BBA11104 – Understanding the Business Environment: Dynamics and Perspectives (10 credits), and BBA11105 – Digital Fluency Essentials for Business (10 credits). The total credit value for Semester I is 60 credits.

In Semester II,

Students complete four core modules:

• BBA12207 – Economic Analysis for Business (20 credits)
• BBA12108 – Critical Thinking and Academic Writing for Business (10 credits)
• BBA11103 – Business Ethics and Corporate Responsibility (10 credits)
• BBA12209 – Contemporary Management Thought: Principles and Practice (20 credits).

Semester II also carries 60 credits, bringing the total for Level 4 to 120 credits, which leads to the award of Diploma in Business Administration.

Level 5 (Year 2)

In Semester I

Students complete three core modules:

• BBA21201 – Marketing Management Essentials: Igniting Business Success (20 credits)
• BBA21202 – Operations and Technology Management (20 credits)
• BBA21203 – Data Analytics for Business Decisions (20 credits).

The total credit value for Semester I is 60 credits.

In Semester II

Students complete three core modules:

• BBA22204 – Human Capital Management (20 credits)
• BBA22205 – Management Accounting for Decision Makers (20 credits)
• BBA22206 – Advanced Financial Accounting: Deep Dive into Financial Reporting (20 credits).

Semester II also carries 60 credits, bringing the Level 5 total to 120 credits. By completing Level 5, students achieve 240 credits in total, which leads to the award of Higher Diploma in Business Administration.

Level 6 (Year 3)

In Semester I

Students complete four core modules:

• BBA31101 – Leadership, Change, and Organizational Transformation (10 credits)
• BBA31102 – Business Communication and Professional Skills (10 credits)
• BBA31203 – Financial Management and Value Creation (20 credits), and BBA31204 – Business Strategy (20 credits). The total credit value for Semester I is 60 credits.

In Semester II

Students complete three core modules:

• BBA32101 – Sustainability: Society, Economy & Environment (10 credits)
• BBA32102 – Digital Transformation in Business (10 credits)
• BBA32403 – Capstone Project (40 credits). Semester II also carries 60 credits, bringing the total programme credit requirement to 360 credits. Upon completion of Level 6, students receive the award of Bachelor of Business Administration (BBA).

 Additional Note

The module English Proficiency Essentials: Mastering Communication is a non-credit compulsory module, which includes an English placement test conducted at the time of enrolment. Students who meet the required minimum score will be granted an exemption from this module.